When my clients called me looking for help in selling their current home and searching for a new one, I was excited to get started! We needed to evaluate their current Garden Trails home, which was a large 4 bedroom beauty backing onto conservation forest. Evaluating homes in Aldershot takes a special eye, specialized knowledge of the area and research. Here in our wonderful village, the value of a home depends on many things, including location, lot size, square footage and style, just to name a few. The ‘patchiness’ in Aldershot’s neighbourhoods can challenge even the most seasoned realtor. Having lived here for over 15 years, and with my daily market watch of the Aldershot area, I was confident that I could suggest a competitive listing price with our selling strategy in mind. After a query of 25 sales and paying for an impartial market valuation I was able to recommend a number that, depending on market trends, could fluctuate 2-3%.

To ensure their home fluctuated in the right direction, I invested a portion of my anticipated income up-front into their home, making it beautiful and magazine worthy. By hand-selecting quality images for MLS, social media, email and websites I ensured the quality of their homes’ online debut. Further, I conducted a paid for social-media drip campaign targeting the right buyers who desired a home like theirs, and in their school district. I watched the behaviour of the market closely and with my research mentioned above, recommended a listing price that I knew would create the most foot traffic and offers for their home in under 10 days.